Popular Active Wear Brand, Cadenshae, Is On A Mission To Change The Fatherhood Stigma

The world of women has changed a lot in the last few decades and it has been amazing to get a front row seat to the continual evolution of the woman's role in society. Glass ceilings are being shattered, women are becoming entrepreneurs, creating their own empires, and are taking huge leaps within the work force. Women no longer have an unspoken obligation to stay at home and tend to their children. The world is becoming more accepting of women who want to kick butt outside of the home. Seeing women in power positions is becoming more common and as a woman, it is extremely empowering to see!

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Although there has been an incredible paradigm shift with the expectations of a mother, it seems the role of a father has not evolved as much as we would all like to see! Mother's have been seen as care-givers, homemakers, and housewives. Fathers are seen as strong blue and white collared workers who leave the house to tackle their careers head on to provide financial stability for their wife and children. If this is your family dynamic, awesome, but it shouldn't be the expectation!

As a society we have rightfully started to change the way we look at motherhood, but we have so many more ways to grow. Both men and women are quicker to accept a woman in a power position but they are also often expected to take on the role of a homemaker as well. Mothers aren't leaving their stereotypes at home, they are now just expected to "do it all" while the father has been left without the chance to evolve as well. In the past, a father's job is finished when he leaves the office, but that shouldn't be the case. We should  be more supportive of fathers who take on the role as homemaker and the primary care provider.

Adam Clarke shares his story of the day to day life within the Clarke household - ever wondered how they do it? The...

Posted by Cadenshae on Wednesday, October 16, 2019

Nikki Clarke, founder of Cadenshae, has been rocking her business. Her mission was to support women through their pregnancy and mothering journey by providing active wear that is supportive, comfortable and flattering. They provide products such as leggings (that are to die for), active nursing tops, and amazing bras for the nursing mama. Nikki really is an incredible woman and an inspiration to all! She has four beautiful babies and is a complete powerhouse! She truly is a beautiful person inside and out! But, do you know what? She could not have even started her business without the support and help of her husband, Adam.

Adam is behind the scenes but is just as important as his wife. Adam wrote a post about his role in the Cadenshae business and how his role sometimes (almost always) goes unnoticed by those who look at his wife. Adam admits that one of the most common questions that he gets asked is,"how does your wife do it all? How does she look after the kids, run the household and the business?" Well, not to take away anything from Nikki, she doesn't do it all herself. She can't do it all herself and she shouldn't be expected to do it all herself. Adam steps up and fills in the gaps where she can't. That is how it should be, a 50/50 approach to parenthood. Adam says that the bottom line is that "there is no his or her job! We’re a team." And that is what needs to change about fatherhood! There is no such thing as a father's role, and a mother's role. 


This amazing husband and father of four eloquently explains his role in his family and their business. "My wife, Nikki, is seen to be able to do it all, because she doesn’t do it all. Together, we do it all. We have been able, and continue to do all of the above, because in our marriage, there is no his or her job. We don't have traditional gender-specific roles, we just do what needs to be done, when it needs to be done, by the person who is better at it, enjoys it more, or simply has the free-time to do it. We’re a team, always supporting one another and picking up the slack where needed." Adam continues, "It’s interesting that in this day and age, there’s still sometimes a perception that the husband is the bread-winner and the wife is the primary care-giver. Not in our household. I appreciate we have a unique situation where Nikki and I run a business together so this allows us a bit more freedom to do things as we like…but at the end of the day, it’s not 1952 anymore and we want to raise our kids together so we do all we can to ensure that happens."

Although Nikki is the founder and face of the company, she does not do it all on her own. She never tells people that she is doing it on her own. Nikki has an extremely active role as the mother of her children lives, but she doesn't have to do it all because her husband knows that her role is not the sole care provider of their children. Adam knows that Nikki isn't supposed to it all. As a father, he is more than capable to take care of the children and do things around the house as well.

Cadenshae is striving to help society change the perception that many have about fathers. Adam says it best when he says, "it's not 1952 anymore" and it really is time to have a paradigm shift about the roles that we believe fall on a certain person solely based on their gender! If we are allowing women to leave their perceived roles, then fathers must evolve as well. The housework is divided between Nikki and Adam based on who can get it done, rather than who is the woman and who is the man. Adam and Nikki are partners and they see themselves as complete equals!

You can take a look at Adam's entire post:  Teamwork Makes the Dream Work It is definitely worth a read! This dynamic duo really is an amazing couple that you should check out!

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