Canada wasn't going to sit back and let the United States have all the fun, now! While the U.S.-based retail giant has been enjoying some fantastic baby savings south of the border all this month - particularly with their much anticipated Baby Savings Day that happened just this past weekend - Babies 'R' Us in Canada is also holding its own with its semi-annual Babyfest sale, happening now.
Now until March 7, Canadian shoppers can enjoy huge savings on all things baby both in-store and online. In fact, everything is on sale (while supplies last) including free shipping and in-store pickup.
The Toys 'R' Us franchise has had a tough go as of late. Nearly two years after the retailer closed down all of its stores in the United States, its Canadian counterpart has seen its fair share of uncertainty via months of bankruptcy protection and an unsure future. In March 2018, Toys 'R' Us Inc. announced that it would be closing all 735 of its U.S. stores after failing to find a buyer or restructure its US$4.9-billion debt.
Canadian stores seem to have fared better, however, enjoying record sales gains and earnings of more than $100 million per year for the past nine years. But they've had to pivot to keep up with the competition - and that means spending $10 million on renovations and shifting to a different shopping experience for millennial parents, improving service and coming up with ways to get people to come into the store versus having them shop digitally on their devices.
"As stewards of the toy and baby industry, we need to bring the boxes to life,” said Toys ‘R’ Us Canada president Melanie Teed-Murch. "That’s what they can count on us for in the future."
One of the company's biggest endeavours as of late was opening a new, experimental 'Toybox' store in Guelph, Ontario - a city of just over 130,000 about an hour outside of Toronto. The rebranded toybox concept toted the notion of play - and launched a sleek, 10,000-foot scaled-down version of its traditional store, including personalized service, focused content and greater customer interaction.
“The Toys 'R' Us Canada Toybox experience is a curated assortment of toys for kids of all ages to interact and play with in-store, with the limitless shopping ability of our full store-line of products through clienteling,” said Teed-Murch. "Parents will find a joyful experience where kids can just come to be kids without any stress."
It seems like Toys 'R' Us Canada is here to stay - at least for now. That's good news, according to the latest figures. The Canadian toy market is experiencing a huge boom as of late - since 2014, it has been growing by about $100 million a year on average.