Build-A-Bear has come out with a Lion King collection just in time for the premiere of the film in mid-July. While there are no bears in the movie, the company has still decided to release a collection featuring the adorable animals from the beloved film. For a limited time, you’ll be able to take home your own Simba no matter what age you’re at.
Directed by Jon Favreau, the live-action remake of the Lion King has got Disney fans hyped for the summer screening. The star-studded cast consists of Seth Rogen, Donald Glover, Beyoncé, James Earl Jones, and many others—getting the expecting crowd of Disney-lovers even more excited for the premiere. Some are skeptical, as a shot-for-shot remake of the original movie would be quite disappointing. However, the trailers showcase different cinematography and new versions of the songs, so people are still quite hyped for the movie.
Build-A-Bear features their new Lion King-themed plushies on their website, and each one retails between $15 and $45. The characters featured are Simba, Nala (both young and older versions), Timon, and Pumba. Each character can also be bought with matching movie-themed accessories for dressing them up. Other than the plushies, the store also offers plushie accessories that are Lion King-themed; you can dress your current bear in a Lion King halter dress, for example.
The Lion King remake is not only exciting for the kids, but also the adults who will accompany them to the theatre. Sale of merchandise of the movie will surely not be limited to parents buying them for their kids; they’re probably buying the plushies for themselves and keeping it. The remake is bringing the generations together through the nostalgia of the adults who grew up singing Hakuna Matata and want to pass it on to their kids.
Build-A-Bear will surely not be the only company capitalizing on this Lion King hype. Official Disney merchandise of the movie will probably be sold out as soon as they’re available, and other companies collaborating with the media giant will be selling versions of their product with a Lion King theme. After all, why build a bear when you can have your own Simba?