Build-A-Bear Workshop's Pay Your Age promotion is back, and this time the company plans to avoid last summer's debacle.
According to USA Today, only a select number of children holding Pay Your Age "winner" tickets will be lucky enough to get a furry friend. But this time around, it might just be the right way, hopefully without the company having to deal with long lines, store closings, upset children or irate parents.
"There is still a lot of interest in paying your age," said Build-A-Bear CEO Sharon Price John. "People are intrigued with the concept." So the company wanted to "re-think this opportunity," she said.
Everyone has an equal chance at a winning ticket if they sign up for the Build-A-Bear Bonus Club rewards program using their email from June 11 through midnight on June 16. The Pay Your Age sale for a plush toy means you pay according to the child's age.
Once enrolled in the rewards program, guests will be notified via email by June 21 if they are among the 200,000 guests in the U.S., U.K. and Canada to receive a "winner" ticket. According to Sharon Price John, the 200,000 tickets was how much the company's data showed the company's staff could accommodate. The notification includes a barcode they can print out or take to a Build-A-Bear store on a device to be scanned. When registering for the promotion, a parent can use one ticket for up to two children.
This year the promotion lasts for five days from June 24 through June 28. To avoid last year's catastrophe, Build-A-Bear has set up three-day windows to visit the store. Guests with winning tickets will be assigned a date range to visit their Build-A-Bear store-- June 24-26 or June 26-28. The stores will be staffed so as to handle any crowds, according to USA Today.
The Pay Your Age sale began as a promotion for the company's Count Your Candles birthday program. Even if your child isn't chosen a "winner" for this Pay Your Age promotion, children 14 and younger can still catch a deal during their birthday month.
John added that every day at Build-A-Bear has the potential to be a Pay Your Age day for children. "If you really think about it, every single day is another chance for a Pay Your Age Day," she said. "Someone is paying their age for a Birthday Treat Bear every day all year long,"
Those new to the Bonus Club also could win a grand prize birthday party experience valued at $250 to use during the next year. Ten prizes will be awarded.