What you put on your skin matters just as much as what you put in your body, especially during pregnancy. Not only are the ingredients in the products you use going to have an impact on you, but also on your unborn baby.
There are a variety of ingredients commonly found in makeup that people are recommended to avoid, when possible, pregnant or not. So, when you’re expecting it's understandable that you want to put in extra effort to avoid harmful chemicals. Below, we review ten of the top clean makeup brands that are recommended in pregnancy by fellow moms.
10 100% Pure
Like the name implies, 100% Pure aims to be fully transparent about the ingredients it uses in its beauty products. This brand made it on to Nesting Naturally’s list of the best makeup brands for expecting mothers. The outlet praises the brand’s commitment to avoiding synthetic chemicals, artificial fragrances, and dyes in all its products.
9 Boo Hoo Makeup
Boo Hoo is best known for its selection of trendy pieces at affordable prices, but recently the retail giant expanded into makeup. Their products promise to be vegan and cruelty-free, so they’re a good option for pregnant mothers looking for makeup with natural ingredients on a budget.
8 Luv & Co.
What to Expect specifically recommends this beauty brand for expecting women. This inclusive brand is cruelty-free and uses natural, organic ingredients, such as vegetable oils, Shea butter, and various herbs. Not only will this allow your makeup to apply smoothly, but it’ll nourish your skin in the process.
7 Honest Beauty
The Honest Company is Jessica Alba’s brand that was inspired by her struggle to find clean products to use for her family. The company has expanded to include many products, like makeup with their Honest Beauty line. As its name suggests, the company is transparent about its ingredients and promises to avoid talc, phthalates, and synthetic oils, so you can have peace of mind using them in pregnancy.
6 Axiology
It’s normal to experience chapped lips in pregnancy since the body can easily become dehydrated from the extra fluids it needs to sustain the growing baby. So, consider Axiology if you’re in need of a good lip balm. Sustainable Jungle recommends this brand for expectant mamas given that it’s cruelty-free, vegan, non-toxic, and is ethically sourced.
5 BaeBlu
Founded in the United States, BaeBlu was created with the mission to steer clear of toxic ingredients in makeup while being kind to the environment. The company prides itself fin working with FDA-approved laboratories to make its products, which promise to use organic ingredients while avoiding harsh chemicals (like synthetic fragrances, parabens, and preservatives).
4 Ecco Bella
Being eco-friendly is beautiful, as the name of this brand suggests. The Good Trade recommends Ecco Bella for pregnant and breastfeeding mothers because of its commitment to using plant-based and natural ingredients, like vitamin E, green tea extract, and mica. It also uses sustainable packaging for all of its products, underscoring its dedication to being eco-friendly.
3 Elate Cosmetics
Like the majority of brands on this list, Elate Cosmetics is committed to using vegan, non-toxic, cruelty-free ingredients. But one of the ways it stands out is that it ensures all of its products are ethically sourced, which isn’t something all beauty brands can say. The company promises that three-fourths of its products are organic or fair-trade, so you can feel good using their items during pregnancy and afterward.
2 Burt’s Bees
Burt’s Bees is well-known for its moisturizing lip products, but they’ve expanded to carry a variety of beauty and skincare items. Mom Haul recommends several of their beauty items for expecting mothers. Their Goodness Glows liquid makeup is 98.9% natural, making it a good choice for pregnancy. In general, the brand avoids synthetic fragrances, parabens, phthalates, and silicone in their products, so you can rest easily.
1 Juice Beauty
Although this makeup brand runs on the more expensive side, its commitment to clean ingredients makes it worth it. Safe Makeup Project recommends this brand for pregnant mothers given that it has certified-organic ingredients and is easy to find at most makeup stores, like Sephora and Ulta.
Remember, everyone’s skin reacts to makeup differently. Just because a brand or product worked for one person doesn’t mean it will for another. Additionally, skin is more sensitive to makeup in pregnancy (read our full guide to understand why). So, something that worked prior to or after pregnancy may not be a good fit while expecting. It’s a game of trial and error, but hopefully, you have fun during the process.
Sources: The Good Trade, What to Expect, Nesting Naturally, Sustainable Jungle, Mom Haul, Safe Makeup Project,