Makeup used to be something that came with a #TakeItOrLeaveIt. In 2018? Social media may as well call itself "The New Sephora." Celebrity social media accounts are showing women 20,000 different ways to perfect the contour, but they're showing something else, too. Baby bump + full makeup is now a thing.
The Kardashians brought three new babies into the world in 2018 (each cuter than the next). Kim and Khloe Kardashian spent their pregnancies in broad daylight. Whether or not Kylie Jenner was wearing makeup during her secret pregnancy? That'll never be known.
Not all celebs do pregnancy Kardashian-style, though. Some of the highest-paid movie, TV, music, and reality stars 100% ditched the makeup during their pregnancies, and the pics are more than showing it.
It's like polar opposites. Jessica Simpson and Gal Gadot. Mila Kunis and Gwen Stefani. Some celebs, like the newly pregnant Carrie Underwood, are taking a middle-ground route. For most though, pregnancy seems to come with one of two options. Either they wear a full face, or they completely lose the makeup. Here are 20 of Hollywood's most high-profile bumps. 9 were walking Sephoras during their pregnancies, but 11 were the total opposite.
20 KIM KARDASHIAN: THE SHOW NEVER STOPS
Kim Kardashian is a woman that we judge way too quickly. A multi-millionaire she may be, but let's get the facts straight. Kim is a powerhouse of a businesswoman (with way more brains than she gives off). Most importantly, Kim is a mother to 3 children that she spends a ton of time with. Still...
"I hate when women wear the wrong foundation color. It might be the worst thing on the planet when they wear their makeup too light."
MTV hasn't forgotten this quote from Kim. While KUWTK gives us an occasional #NoMakeUp from this reality star, a full face was what Kim's pregnancies gave us.
19 SNOOKI: NOW A VERY DIFFERENT SHOW (TALK ABOUT A "FAMILY VACATION")
Snooki was once a total party girl. Jersey Shore made this reality star a household name. With 2 kids (and one on the way) though, Snooki is more about running her own household now. "Gym, tan laundry" was Snooki's motto on Jersey Shore. After becoming a mother, it became "giggles, toys, love."
Nicole "Snooki" Polizzi is now expecting her third child. Her social media account is all about her kids, and the makeup seems to have taken a back seat. Snooki's pregnancy selfies definitely weren't showing us a bathroom full of cosmetics, so it really does seem that times have changed. Jersey Shore: Family Vacation it is.
18 KHLOE KARDASHIAN: MAKEUP RUNS IN THE FAMILY
Khloe Kardashian had one of the most high-profile pregnancies of 2018. Her adorable baby girl, True is now over six months old. Most of the headlines surrounding Khloe's pregnancy involved some drama with Tristan Thompson, although these two seem to be trying to make their relationship work– Khlo's family Thanksgiving pic was adorable.
Khloe definitely channels her #NoMakeUp looks for the workouts we see her doing on KUWTK. When this girl hits the town though, she does it in Kardashian style. "Moon of my life" was a recent caption to Khloe's IG pic of herself and True. Still, that bump came with makeup.
17 JINGER DUGGAR: A FAMILY WITH OTHER PRIORITIES
It isn't a parenting headline without the Duggar family. 19 Kids and Counting was watched by millions, but it isn't just Jill Duggar having kids. 2018 saw Jinger Duggar and Jeremy Vuolo welcome baby Felicity.
"Our Faith" has an entire section on The Vuolos' website– this devout Christian family quotes the Bible for daily inspiration, and wholesome values run throughout the Duggar clan. While the girls are permitted to wear makeup, modesty is something that this family takes seriously. Jinger wore light makeup for special occasions during her pregnancy, but the daytime looks were mostly like this.
16 CARDI B: "WHY DO I GOTTA CHOOSE A CAREER OR A BABY?"
Cardi B may well win with the headline-making in 2018. The Bodak Yellow rapper was already breaking records in 2017. In 2018, Cardi became a mom to Kulture Kiari. Then came that Fashion Week feud with Nicki Minaj. In December 2018, Cardi revealed in an IG story that she's now a single mother. The pregnancy? There was plenty of makeup.
"Why can't I have both? I want both." Cardi was on stage right up until she was due (with plenty of makeup).
Cardi has definitely shown her softer side since her "boss," Kulture was born. The glam is still there, though. Hair, nails, and a ton of makeup.
15 BEYONCE: GIANT CAREER, THREE BABIES, STILL ROCKED #NOMAKEUP
Beyonce will definitely wear a full face of makeup for her sensational stage shows, but this mother of 3 equally knows how to keep it natural. In fact, Beyonce refuses to be Photoshopped. Bey "hit the roof" in 2013, when H&M edited her swimwear campaign pics. Of course, it's Beyonce, so the clothing company was forced to use the originals, according to The Sun.
Beyonce is a mother who has called a baby's heartbeat "the most beautiful music I ever heard in my life." Blue Ivy, Sir, and Rumi are the three kids that Beyonce shares with Jay-Z. Even while rocking her twin bump here in 2017, Bey stayed a bare-faced beauty.
14 CHRISSY TEIGEN: DOWN-TO-EARTH MINDSET, STILL DIDN'T DITCH THE WARPAINT
With those nursing pics and swaddles, Chrissy Teigen is one of the most down-to-earth celeb moms around. In 2018, Chrissy and John Legend welcomed their second child. Miles Theodore is now a baby brother to little Luna. Look carefully at Chrissy's social media though, and you will see a fair amount of makeup.
Chrissy was blossoming during her first pregnancy here. The style is bang-on. The heels are there, so is the pooch (and yes, so it the makeup). Chrissy's second pregnancy was more about the natural glow, though. "Learned a little Balinese sling!" are now her IG captions. FYI, sausage McMuffins were her cravings.
13 BLAKE LIVELY: A LITTLE MORE TONED-DOWN, BUT IT'S STILL THERE
Blake Lively was a style queen on Gossip Girl, and she's a style queen now. With two kids and Ryan Reynolds for a husband, there aren't many places that Blake can go without being papped. The paparazzi managed to catch Blake here, where the makeup seemed minimal (but not non-existent).
"I actually didn't buy many maternity clothes. I just wore stretchier things," Blake said.
Speaking to In Style in 2015, Blake revealed that she used a waistband extender "so I could still wear my jeans in the first and second trimesters." Breastfeeding is now something that Blake speaks openly about. The makeup was there, though.
12 ANGELINA JOLIE: GLITTERING RED CARPET, TWIN BUMP, FACE STAYS NATURAL
Angelina Jolie's pregnancies were some of the most photographed ever. Angelina and Brad Pitt have called time on their marriage, but they continue to co-parent Ange's 3 adopted kids, plus their 3 biological children.
Ange was at a premiere here during her second pregnancy. Despite the event being a star-studded red carpet bash, Angelina swathed her bump in pared-down beige (and the makeup was barely there). "I wake up with my kids and I'm happy," are Angelina's words about her kids. Makeup just didn't seem to be a priority during Ange's pregnancies. Vanity Fair's "World Most Beautiful Woman" kind of proved her point.
11 MILA KUNIS: "WEAR MAKEUP, DON'T WEAR MAKEUP, DO WHATEVER MAKES YOU COMFORTABLE"
It's time for some #CouplesGoals. Mila Kunis and Ashton Kutcher seem to be winning the Hollywood race for having both a steady marriage and a down-to-earth parenting philosophy (although it mostly keeps the kids away from the cameras). "Wear makeup, don't wear makeup, do whatever makes you feel comfortable," Mila has said.
"I don't wear makeup. I don't wash my hair every day. It's not something I associate with."
In 2016, Mila told Glamour that neither makeup nor styling her hair were priorities for her. Mila was equally opinionated on Photoshop, saying simply: "I hate it." The love? It's all there for Ashton and her two kids.
10 JESSICA SIMPSON: TAKES KIDS TO GLAM LAUNCHES, 100% LOVES MAKEUP
Fans are beyond excited that Jessica Simpson is now expecting her third baby– the actress confirmed her pregnancy in 2018. Jessica might not be a makeup mogul on a Kardashian level, but business is booming for this pregnant mother.
Jess' makeup brushes ranges are hugely popular. What do you do to keep up popularity? You promote. Jessica's IG recently showed fans a mom and daughter day of fun at an official glam launch. Jess posed with brushed galore alongside her daughter. "I just do everything and put my kids to bed," Jess di, however,r admit to In Style about being a time-strapped mom.
9 CATELYNN LOWELL: LADY IN RED (LIPSTICK)
Teen Mom OG member, Caitlyn Lowell recently welcomed baby Novalee. It wasn't all smooth sailing, though. Following the heartbreak of having to deal with a pregnancy that ended in loss, Caitlyn was unsure that she would conceive again. Caitlyn and Tyler Baltierra are now parenting three kids.
"It was a huge [surprise] at first," Caitlyn said. The loss of her previous baby also meant that Caitlyn and Tyler "weren't planning it." This photoshoot was posted to Caitlyn's social media during her 2018 pregnancy. There's plenty of color to celebrate her rainbow baby, but don't say that you didn't spot the lipstick. We think she looked fabulous.
8 JESSICA ALBA: LADY IN BLACK (NO NONSENSE BY THE LOOKS OF IT)
Jessica Alba definitely seemed to be having a "no nonsense" moment here during her third pregnancy. Easily one of the most casual moms in Hollywood, Jessica is an A-Lister who keeps the makeup for the red carpet only.
"I talk to my daughters about how what really makes someone beautiful is how kind they are, and not being mean-spirited and grumpy," Jess has said. This philosophy formed the roots for the Honest range, which Jessica founded. The Target-available range offers ethically produced and natural baby wipes and cosmetics. It was a natural face here for Jess, and it still is now that she's a mom of 3.
7 GAL GADOT: WONDER WOMAN DOESN'T NEED MAKEUP
Gal Gadot is a force to be reckoned with. The Wonder Woman actress pulled most of her own stunts as 2017's highest-grossing actress, plus she was pregnant during filming. Gal is married to a real estate developer. Together, they have 2 children.
Amazingly, Gal Gadot is the face of Revlon. The cosmetics giant chose a natural beauty, though. Gal even filmed Wonder Woman while pregnant.
Gal's super laid-back wardrobe extended to her face during her pregnancies. Whether it was grabbing ice-cream with her daughter or gazing straight into a selfie lens, Gal did it without a scrap of makeup. No wonder Revlon hired this beauty.
6 KOURTNEY KARDASHIAN: PROBABLY DIDN'T HAVE TIME TO APPLY ANY
Kourtney Kardashian is definitely the most casual of the famous five sisters. Kourt was also the first to become a mother. At 39, Kourtney is now a mom to Mason, Penelope, and Reign. Scott Disick might not be in the picture as Kourt's boyfriend, but he's definitely there to co-parent.
Kourtney is 100% about the natural stuff. A "positive change in behavior" is what Kourt records to be the result of switching to gluten-free and dairy-free foods for her kids. It therefore isn't a giant surprise that Kourtney mostly spent her third pregnancy makeup-free. To be fair, with 2 kids, we wonder if she even had the time to apply any.
5 PORSHA WILLIAMS: THERE'S ALWAYS TIME FOR GLAM
Expect a ton of glam if you're hanging out with Porsha Williams. The Real Housewives of Atlanta star has a giant personality, a giant closet, and a lot of customers buying her hair extensions and homeware collections. 2018 has been a big year for Porsha– an engagement and pregnancy gave this mommy-to-be double the reason to smile.
With a $750,000 engagement ring and a love of all things girly, this is one mommy-to-be who won't be ditching the makeup.
Even Dennis McKinley's proposal to Porsha came with a #Glam. People reports that Porsha was whisked away by helicopter before finding herself surrounded by candles and rose petals.
4 CIARA: FITNESS CAME FIRST
Ciara is all kinds of beautiful. With a successful music career and over 20 million IG followers, this singer is also all kinds of powerful. Ciara never let fame go to her head, though. As you can see, Ciara took fitness seriously during her pregnancies, even if it meant dragging herself out for a run.
"Once you're able to be really truthful to yourself, it's life-changing," Ciara told Harper's Bazaar in 2017. Ciara was pregnant at the time. She told the magazine that her son, Future "loves sports." Clearly, he got that streak from his mommy. Ciara is now a mother of two.
3 HILARY DUFF: GROCERIES CAME FIRST (WHAT A GLOW)
Hilary Duff is all about the raw living. Whether it's taking late-night pregnancy selfies (that are 100% makeup-free) or speaking openly about stretch marks, Hilary isn't a celeb who lives with a glam squad on-tap. In 2018, Hilary became a mother for the second time. Baby Banks Violet now joins Hilary's son, Luca.
When Refinery29 interviewed Hilary on beauty, sunscreen got a mention. Probably wearing some here (but definitely no makeup), Hilary fully channeled her pregnancy glow during a grocery run. It's a simple deal with Hilary. "This is us" are captions to pics of herself with the kids.
2 BLAC CHYNA: PREGNANCY CAN CHANGE A GIRL
Take one look at Blac Chyna's social media, and you'll see a lot of makeup. This glam queen has her own beauty ranges, lots of fake nails, wigs, and lashes. Chyna is a mom to King Cairo (with the rapper, Tyga) and Dream (with Rob Kardashian).
"I'm gonna put on a hoodie and run out with some slides and no wig"– Blac Chyna said this is when the press chase after her the most.
"They are there to get me," Chyna told Elle in 2017 about her makeup-free moments. She gave the interview with baby Dream balanced on her lap, though. Chyna might scream "makeup," but pregnancy changed this girl.
1 KYLIE JENNER: WELL, NOT ALL GIRLS (YES, SHE WAS PREGNANT HERE)
This pic of Kylie Jenner is from September 2017. Baby Stormi was born in February 2018, so yes, Kylie was already expecting here. The cosmetics empire that has earned Kylie a staggering $900 million isn't something that Kylie is likely to take her foot off the gas for. "Makeup is my passion," Kylie has said.
Ditching the makeup is a rarity for Kylie. While those matching Stormi outfits and beanie hats are beyond adorable, a good 8 out of 10 of Kylie's pics see her covered in makeup. Where Kylie spent her pregnancy hideout is unknown, but we'll assume she took the makeup brushes with her.