Kylie Jenner is getting into the baby business. At least, that's according to her most recent marketing plan. There are reports that indicate the reality television star is looking to develop new clothing, skincare and lifestyle products for the baby and toddler market. In other words, she’s about to give birth to a baby retail empire that will be just as big as her makeup kits and fashion line.
WWD reports that Jenner is wasting no time in planning her baby product line behind the scenes. The Keeping Up With The Kardashians star has filed for trademarks for both ‘Kylie Baby’ and ‘Kylie Baby Jenner,’ according to the US Patent and Trademark Office. The trademarks will cover a massive range of products that will include everything from baby clothes and diapers to strollers and all products in between.
New parents looking to follow in Jenner’s fashionable footsteps will be able to purchase strollers, carriers, and even car seats with her name on them. While Jenner herself hasn’t made any comments about her future business plans, there’s a chance that she might have been inspired to tap into the baby business market thanks to her own 1-year-old daughter, Stormi Webster. She shares the young tot with her partner, Travis Scott.
Jenner is already running a successful fashion and beauty empire that is worth an estimated $900 million, making her the youngest self-made billionaire in the entertainment industry. Just recently the 21-year-old was forced to clarify the term “self-made” as many critics pointed out that fact that Kylie Jenner only became a household name because of her family’s reality television fame. However, Jenner insists that she built her business from the ground up and that she used her own funds to do so. She claims that she never borrowed any money or received financial backing from her parents, Kris Jenner and Caitlyn Jenner.
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KYLIE F*CKING SKIN! wow. skincare and makeup go hand in hand and Kylie Skin was something i dreamt up soon after Kylie Cosmetics. I’ve been working on this for what feels like a lifetime so i can’t believe I’m finally announcing! building my makeup line from the ground up has taught me a lot and I’m so blessed with that knowledge to apply to my brand new company! Birthing a whole new team, manufacturing, fulfillment etc separate from my cosmetics line was challenging but here we are! I got the best of the best for you guys! Everything is cruelty free, vegan, gluten free, paraben and sulfate free and suitable for all skintypes. Make sure you follow @kylieskin to stay updated. I’ll be revealing these amazing products very soon! the official launch date is 5/22! Yay!! so much love went into this. it all starts with skin. Stay tuned 💕 can’t wait to share. #KylieSkin KylieSkin.com
Her makeup line, Kylie Cosmetics, is one of the best-selling collections in the beauty industry right now. She also has a fashion line called Kendall + Kylie with her sister Kendall Jenner and will soon be launching a new skincare line called Kylie Skin. So far there is no word as to when Jenner plans to launch Kylie Baby.