In response to the Barbie Dream Gap Project, which began last year, Mattel has launched a new career for Barbie; one in which she calls the shots.
The Barbie Judge Doll was made in response to research that based the Barbie Dream Gap Project, which showed that little girls begin to feel inferior to boys around age five. In an attempt to encourage little girls to step up and follow their dreams, Barbie has been promoting the idea that girls/women can do anything; an idea that is progressively getting implanted into society's mind.
In a Twitter statement, Mattel explains that "The Barbie Judge Doll encourages girls to learn more about making decisions to change the world for the better." What better way to do that than putting Barbie at the top of the legal food chain?
The verdict is in! With over 200 careers since 1959, this year Barbie takes the stand as a Judge! The Barbie Judge Doll encourages girls to learn more about making decisions to change the world for the better.— Barbie (@Barbie) October 7, 2019
Shop now: https://t.co/ceim7WxU1E. pic.twitter.com/IQDCp6rZtL
Judge Barbie is officially Mattel's latest Career of the Year Barbie because it will hopefully show young girls that nothing is stopping them from pursuing any career they want. This statement-making Barbie also comes in a variety of ethnicities so any little girl can identify with Barbie's message.
In an interview with USA Today, Barbie's global head, Lisa McKnight, said that "Barbie has had over 200 careers. We like to say, "There isn't a plastic ceiling that Barbie hasn't broken." She also explained that Judge Barbie hopes to change the statistics saying that only roughly 33% of sitting judges are female in the U.S., and that little girls will realize that protecting people's rights is in their hands just as much as it is in boys'.
Judge Barbie was launched not only in hopes of encouraging more girls to pursue judicial careers, but to encourage them to make their mark in government as well. The Mattel doll is available in many retail stores including Walmart, Target, and Amazon for roughly $12.99.
To top it all off, People reports that Barbie is working closely with GoFundMe.org to promote donations for organizations that encourage young girls to pursue their dreams.