It's certainly no secret that Meghan Markle has had a profound impact before and since becoming a royal. With her firm but positive beliefs on society and the environment, it's no wonder that she has gained a lot of popularity in the eyes of the media and the public. Her previous recognition as an actress and now part of the royal family has many watching what she does, listening to what she says, and even mimicking her attire. In fact, both she and her new son Archie have had an enormous impact on Britain's economy in the fashion industry alone!
If you can remember back to when Kate Middleton was all the rage, the same sort of economical effect happened and is still happening even with the cameras pointing at Meghan and Harry. Kate alone raises fashion sales by over 119 percent following public appearances. Meghan, on the other hand, can hit a whopping 216 percent, reports Vox.
Referred to as the "Markle Sparkle", Meghan's rise in fashion sales due to her title and keen fashion sense has shocked the industry, to say the least. Vanessa Friedman, fashion director and chief fashion critic for the New York Times, says that Meghan's effect, "speaks to her as a transformational figure, although in the beginning, she was much riskier" with her much more relaxed sense of style.
Although baby Archie has been pretty well hidden since his birh, we can expect he'll soon start to have an effect on the industry. Meghan basically has the ability to support any brands she likes simply by having her son wear or use them. There are many theories as to how both Meghan and Harry will present their son in the future. But our guess is that whatever Archie is seen wearing or even playing with, will be a reflection of the couple's parenting and societal beliefs.
With less pressure on appearances than William and Kate have, Meghan and Harry have more flexibility in terms of what both Meghan and baby Archie can be seen in. Needless to say, it'll be interesting to see what they choose to wear, as well as how fast those products will sell out in stores and online.