Angry moms have received an apology over allergy insensitivity in the newly released Peter Rabbit film.
There is a scene in the movie where farmer Tom McGregor, who is allergic to blackberries, is bombarded with bunny rabbits throwing the berries at him. The scene even shows one rabbit shooting a berry into McGregor’s mouth, which causes him to have to use his EpiPen to treat his severe allergic reaction.
This moment in the film has several mothers of kids with food allergies in an uproar. Twitter exploded with users shaming Sony Pictures, who produced the film that is based on the iconic book Peter Rabbit. Users are also seeking a boycott of the movie, claiming it promotes bullying of kids with allergies. Insulted viewers have even created the hashtag #boycottpeterrabbit to get their point across.
Along with the hashtag to boycott the film, a petition was created calling for Sony and the filmmakers involved to apologize for their insensitivity on such a serious subject. The petition and hashtag worked and an apology was issued.
“Food allergies are a serious issue. Our film should not have made light of Peter Rabbit’s arch-nemesis, Mr. McGregor, being allergic to blackberries, even in a cartoonish, slapstick way. We sincerely regret not being more aware and sensitive to this issue, and we truly apologize,” Sony said in a joint statement with the films, writers, producer, and director.
People against the Peter Rabbit boycott don't seem to realise it's not people going all "political correctness gone mad" or whatever, it's a genuine concern over children emulating the behaviour of the protagonist that could lead to deadly anaphylactic shock in real life.— Tom (@ThomasJamesFisk) February 12, 2018
Although several social media users have claimed it is just a movie and people are making too much of the scene, Dr. Andrew Adesman at Cohen Children’s Medical Center of New York explained to the New York Times why the scene is so troubling.
“There’s research out there suggesting that what is depicted in this movie is a real-world experience for some children with life-threatening food allergies. I can understand the outrage,” he shared.
The reality is that unless you have a food allergy or live with someone how has a food allergy, you can’t understand the struggle. Eating even a small bite of food that a person is allergic to can be detrimental. Not all cases are life-threatening, but even the ones that aren’t are no picnic. A person can suffer swelling, wheezing, redness, stomach pains, vomiting, and hives. Those are just a few of the symptoms.
Raincoats may be cute, but to support a movie that promotes bullying to children with food allergies is disgusting. Shame on @SonyPictures for finding humor in bullying children like my daughter. Sickening. #BoycottPeterRabbit @FoodAllergyBuzz @FoodAllergy https://t.co/RDSeXX96a6— Tom Murray (@thomascmurray) February 10, 2018
Angry moms got an apology for allergy insensitivity in a new children’s film. What do you think about Sony apologizing for the scene, was it warranted or not?