"Stick and stones may break my bones but words will never hurt me." Such a popular saying but not always true. Whether verbal abuse is in the home or at school, this ads shows the pain that we cannot usually see. Words are powerful, from powerful to abusive, and they truly affect us, especially young kids.
Photographer Rich Johnson used editing to show the bruises that we do not usually see. He demonstrate that just because we cannot always see it, it does not mean it isn't there. Abuse is no longer just physical, it should not be labeled as such. Abuse can be many things including verbal.
Tell a child he is stupid enough and he will eventually believe it. Tell a child he or she is ugly or fat and they will believe it an go forward in live with possible self hatred. Rich message: Just Don't Do It!