The toy maker launched "The Barbie Project" where they allow kids to play with Barbie freely without the judgement or interruptions from adults. "Don't tell kids how to play with Barbies. Let them show us!" The point of this documentary is that they are trying to show that when kids are left to play as they wish, they do not think about Barbie's unrealistic proportions. This project is to remind us that Barbie is just a toy.
There has been a large backlash on Barbie's look over the years. Saying that it is unfitting for young girls and only fills them with unrealistic ideals about their bodies. Are we reading too much into this toy?!