Tru Kids Brands, the parent company for Toys R Us, has teamed up with retail giant and archrival Target Corp. to revive Toys R Us' e-commerce site in time for the holiday season.
As of Tuesday, October 8th, toysrus.com relaunched under Target Corp. and now contains information about new toy launches, product reviews, brands, and trends. Users are not presently able to purchase products through the site, rather, they will be directed to Target.com to buy the toys that they are interested in.
We're sure that this is a massive win for Target, who has been competing with Toys R Us for a lead in the toy industry for ages. But why would Toys R Us make the decision to outsource their online business to such a massive competitor ahead of their relaunch? At this point, financial details surrounding the deal have not been released, but for now, we can probably assume that desperate times called for desperate measures.
Toys R Us is set to comeback with physical stores in November, and we're hoping to see some amazing welcome and Black Friday deals from the well-loved retailer. Keep in mind, stores will only be opening in Houston, Texas, and Paramus, New Jersey. The new partnership between Toys R Us and Target to boost online sales can be a great option for parents who don't live in either of those areas and were hoping to get their holiday shopping done courtesy of Toys R Us.
Tru Kids Brands, which was founded earlier in 2019, controls Toys R Us, Babies R Us, and the Geoffrey brand, however, there is no concrete information out yet to inform consumers if a reopening of Babies R Us will be part of the deal. Toysrus.com does boast a section that includes baby and toddler toys, but some of their signature Babies R Us items (like cribs, bathers, and clothing) are missing. For now, parents hoping to shop for their tots under 2 for the holidays can check out retailers like Target, Buy Buy Baby, or other larger chain stores for their baby needs. We can only hope that Toys R Us will plan an even bigger comeback in 2020, and perhaps introduce their coveted baby departments once again!