Bounty, an online pregnancy club, was fined 400,000 pounds by the a privacy watchdog...
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...for illegally sharing consumer data with third parties such as marketing agencies.
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Bounty shared names, dates of birth and addresses with companies like Sky, Equifax, Indicia, and Acxiom.
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It is illegal under bthe EU's General Data Protection Regulation to share private data without user consent.
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Bounty has pledged to change its data collection and sharing processes.
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